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Our Story
We’re on a mission to help people live well by enhancing their overall wellbeing and health
Helping people thrive is the reason we exist - it’s what inspired the creation of Baxter Blue and what drives us every day. Proudly Australian owned, we’ve spent the past seven years developing science-backed products designed to support your wellbeing in a world filled with digital demands.
What started with blue light glasses has grown into a range of innovative solutions for sleep, eye health, and overall wellness-including red light therapy, circadian lighting, and carefully curated sleep essentials. Every product we create is designed to help you feel great, sleep better and live well.
At Baxter Blue, wellbeing isn’t just an afterthought - it’s the foundation of everything we do.
Meet The Founder
I’m unbelievably proud of how Baxter Blue, an Australian-owned company, has grown and positively impacted the lives of countless individuals. Our journey started with a focus on mitigating the adverse effects of blue light from digital screens and has since evolved into a comprehensive wellness mission. We’re dedicated to helping people lead healthier, more balanced lives through our innovative products and meaningful give-back initiatives.
At Baxter Blue, my goal is to help you feel your best in an increasingly digital world. I understand the challenges of maintaining balance and wellbeing amidst the demands of modern life. That’s why I’m passionate about fostering a lifestyle that prioritises your health and self-care. It’s time to take a step towards a healthier, more balanced you. Join me in bringing a touch of wellbeing into your daily routines, and together, we can make wellness a natural part of every day.
At Baxter Blue, my goal is to help you feel your best in an increasingly digital world. I understand the challenges of maintaining balance and wellbeing amidst the demands of modern life. That’s why I’m passionate about fostering a lifestyle that prioritises your health and self-care. It’s time to take a step towards a healthier, more balanced you. Join me in bringing a touch of wellbeing into your daily routines, and together, we can make wellness a natural part of every day.
Leading the way in digital wellbeing
For us, blue light glasses were the ideal start to our digital wellbeing journey. When we saw first-hand the difference this one simple addition made to our own and our customers’ overall wellbeing, we wanted to do more.
We learned all we could about how time spent on digital devices affects the mind and body. And now armed with that knowledge, we've expanded our range of wellbeing products all designed to improve your overall wellbeing and sleep. Our science-backed solutions empower you to feel great and live well every day.
A thoughtful approach
As a modern-day innovator, we don’t believe that commerce and production can continue to be a one-way exchange. We love the possibility that the privileges we have in our lives can have a knock-on effect in others, and so made that a powerful part of our game plan, partnering with Restoring Vision right out of the gate.
Sometimes, to get to the big picture, you have to start with the small. We are on a journey towards a sustainable future. We are devoted to making our designs, packaging, and shipping as sustainable as possible. We have a lot in the works and continue to innovate with design materials and processes - starting with the launch of our new, FSC certified packaging.
We know you will love your Baxter products. We know you will feel the difference. And we are looking forward to you journeying with us as our line expands, our styles broaden, and our ambitions do too!
Sometimes, to get to the big picture, you have to start with the small. We are on a journey towards a sustainable future. We are devoted to making our designs, packaging, and shipping as sustainable as possible. We have a lot in the works and continue to innovate with design materials and processes - starting with the launch of our new, FSC certified packaging.
We know you will love your Baxter products. We know you will feel the difference. And we are looking forward to you journeying with us as our line expands, our styles broaden, and our ambitions do too!
Sustainable
Because there’s no excuse not to. Biodegradable, recyclable, compostable, dissolvable. Technology for the future and a future for our planet.
Force for Good
Proud to be part of the give-back revolution. The future looks clearer with every frame.
Backed by Science
In science we trust, in style we trend. Built on research and backed by science, our lens technology is tried, tested, and proven.
YOUR BAG
